BUS 356 - Retailing

3 Credit(s)

Study of marketing and management problems faced in the operation of a retail business. Emphasis is given to techniques for solving problems in location, management, and merchandising, especially with the integration of Internet retailing (E-Tailing) as both a competitor and an extension of the storefront business.

Prerequisite(s):
BUS 304 Minimum Grade: C- OR T