BUS 454 - Market Research & Information

3 Credit(s)

Study of the theory and methods used in marketing research to address marketing problems. May include the completion of a research project where students learn by performing a research project from problem formulation to writing a research report. Also prepares the students for evaluating research performed by others.

Prerequisite(s):
BUS 304 Minimum Grade: C- OR T

AND

BUS 318 Minimum Grade: C- OR T