BUS 449 - Marketing in the 21st Century
3 Credit(s)
This course provides the practical tools and strategies required to successfully leverage social networks, capitalize on their powerful word-of-mouth lift, and how to measure these interactive marketing efforts. These tools will be used on an actual social media marketing campaign for a business or non-profit entity. Current and future marketing tools will be discussed and evaluated.
Prerequisite(s):
BUS 304 Minimum Grade: C- OR T
AND
BUS 448 Minimum Grade: C- OR T
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