HCA 305 - Health Care Marketing
3 Credit(s)
This course involves an analysis, evaluation, and implementation of marketing strategies within health care and managed-care environments. Designed to develop skills in segmenting customer and medical markets, brand products and services, enhance a communication strategy to the consumer, and develop pricing approaches. Methods and models of marketing fundamentals will be introduced.
Prerequisite(s):
BUS 304 Minimum Grade: C- OR T
AND
HCA 303 Minimum Grade: C- OR T
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