LEAD 562 - Strategic Enrollment Management

3 Credit(s)

This course provides students with a study of purposes, organizations, and functions of strategic enrollment management (SEM) including relevant research, case studies of public and private college and university implementation of SEM, its context in higher education, and contemporary practical administrative SEM organizations and functions. Topics will be covered such as admissions, financial aid, student access and success, college completion, marketing and branding, technology, change management, and state and federal policies.