Mar 12, 2025

2023-2024 Catalog

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2023-2024 Catalog [ARCHIVED CATALOG]

Bachelor of Arts in Business Administration, Public Relations Emphasis

Location(s): Face-to-face

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Return to: Business

Specific courses required for this degree:

Public Relations Courses

BUS 103 - Introduction to Business 3 Credit(s)
BUS 211 - Business Law 3 Credit(s)
BUS 265 - Business Communications 3 Credit(s)
BUS 304 - Principles of Marketing 3 Credit(s)
BUS 315 - Sales and Sales Management 3 Credit(s)
BUS 318 - Business Statistics 3 Credit(s)
BUS 345 - Advertising 3 Credit(s)
BUS 361 - Principles of Management 3 to 4 Credit(s)
BUS 448 - Interactive/Social Media Marketing 3 Credit(s)
BUS 466 - Business Ethics Decision Making 3 Credit(s)
BUS 467 - Creativity and Innovation 3 Credit(s)
COMM 230 - Media Writing 3 Credit(s)
COMM 255 - Fundamentals of Media Communication GT-AH2 3 Credit(s)
COMM 293 - Media Practicum 3 Credit(s)
COM 345 - Business of Radio & TV 3 Credit(s)
COMM 355 - Public Relations and Strategic Communication 3 Credit(s)
COMM 425 - Media Research Methods 3 Credit(s)
COMM 495 - Communication Capstone 3 Credit(s)
SPCH 100 - Speech Fundamentals 3 Credit(s)

Plus Three Hours from Business or Communication (3 Hours)

COMM 280 - Visual Rhetoric 3 Credit(s)
COMM 293 - Media Practicum 3 Credit(s)
BUS 381 - Business Internship 1 to 3 Credit(s)
COMM 430 - Diversity in Media 3 Credit(s)
COMM 457 - First Amendment and Copyright 3 Credit(s)
COMM 496 - Communication Internship 1 to 3 Credit(s)

Total: 60 Hours

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