Mar 12, 2025

2023-2024 Catalog

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2023-2024 Catalog [ARCHIVED CATALOG]

Bachelor of Science in Business Administration, Marketing Emphasis

Location(s): Face-to-face, Online, Prison Education Program

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Bachelor of Science in Business Administration Required Courses

BUS 103 - Introduction to Business 3 Credit(s) (except for Agribusiness Emphasis)
BUS 120 - Bus Computer Applications I 3 Credit(s)
BUS 207 - Principles of Accounting I 3 Credit(s)
BUS 208 - Principles of Accounting II 3 Credit(s)
BUS 211 - Business Law 3 Credit(s)
ECON 255 - Macroeconomics Principles GT-SS1 3 Credit(s)
ECON 256 - Microeconomics Principles GT-SS1 3 Credit(s)
BUS 265 - Business Communications 3 Credit(s)
BUS 304 - Principles of Marketing 3 Credit(s)
BUS 318 - Business Statistics 3 Credit(s)
BUS 361 - Principles of Management 3 to 4 Credit(s)
BUS 363 - Managerial Finance 3 Credit(s)
BUS 430 - Production and Operations Mgmt 3 Credit(s)
BUS 480 - Global Business Strategies 3 Credit(s)

Marketing Emphasis

BUS 315 - Sales and Sales Management 3 Credit(s)
BUS 335 - Consumer Behavior 3 Credit(s)
BUS 345 - Advertising 3 Credit(s)
BUS 448 - Interactive/Social Media Marketing 3 Credit(s)
BUS 454 - Market Research & Information 3 Credit(s)
BUS 460 - Marketing Management 3 Credit(s)

Plus any 3 Courses from the Following

BUS 356 - Retailing 3 Credit(s)
BUS 385 - Sports Marketing 3 Credit(s)
BUS 441 - International Marketing 3 Credit(s)
BUS 449 - Marketing in the 21st Century 3 Credit(s)
HCA 305 - Health Care Marketing 3 Credit(s)

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