Feb 27, 2026

2024-2025 Catalog

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2024-2025 Catalog [ARCHIVED CATALOG]

Bachelor of Arts in Business Administration, Digital Marketing Emphasis

Location(s): Face-to-face

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Go to: Business

As Part of the Graduation Requirements for Undergraduates , Complete:

Digital Marketing Courses

AR 202 - In Design 3 Credit(s)
AR 281 - Beginning Digital Photography 3 Credit(s)
AR 310 - Photoshop 3 Credit(s)
AR 401 - Advanced Graphic Design 3 Credit(s)
BUS 265 - Business Communications 3 Credit(s)
BUS 304 - Principles of Marketing 3 Credit(s)
BUS 315 - Strategic Selling and Self-Promotion 3 Credit(s)
BUS 318 - Business Statistics 3 Credit(s)
BUS 335 - Consumer Behavior 3 Credit(s)
BUS 345 - Advertising 3 Credit(s)
BUS 361 - Principles of Management 3 to 4 Credit(s)
BUS 448 - Interactive/Social Media Marketing 3 Credit(s)
BUS 454 - Market Research & Information 3 Credit(s)
BUS 460 - Marketing Management 3 Credit(s)
BUS 467 - Creativity and Innovation 3 Credit(s)
COMM 230 - Media Writing 3 Credit(s)
COMM 280 - Visual Literacy 3 Credit(s)
COMM 285 - Digital Media Production 3 Credit(s)
COMM 293 - Media Practicum 3 Credit(s)

Plus 9 Hours from the Following

AR 206 - Studio One 3 Credit(s)
AR 207 - Studio Two 3 Credit(s)
AR 301 - Typography 3 Credit(s)
AR 312 - Design for the Internet 3 Credit(s)
AR 381 - Intermediate Digital Photography 3 Credit(s)
AR 484 - Advanced Photography I 3 Credit(s)
OR
AR 485 - Advanced Photography II 3 Credit(s)
BUS 381 - Business Internship 1 to 3 Credit(s)
OR
BUS 481 - Business Internship II 1 to 3 Credit(s)
BUS 466 - Business Ethics Decision Making 3 Credit(s)
COMM 255 - Fundamentals of Media Communication GT-AH2 3 Credit(s)
COMM 345 - Business of Radio and TV 3 Credit(s)
COMM 355 - Public Relations and Strategic Communication 3 Credit(s)
COMM 365 - Digital Filmmaking 3 Credit(s)

Total: 66 Credit Hours

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